Set a Budget - When buying a diamond it is very easy to get carried away. Before you begin shopping determine a budget. Only you can decide what amount is comfortable for you. We at Gevandov.com do our best to provide premium quality diamonds at rock bottom prices. But remember - Diamonds are expensive

Know the 4C's - Over the years, diamond professionals have developed standards for comparing and evaluating diamonds. These standards are better known as the 4 C's - Carat weight, Color, Clarity, and Cut - which, together, affect the appearance and value of the diamond. A diamond's value is influenced by its rarity. Even the slightest differences can make a huge difference in value. Before purchasing your diamond you should take the time to learn what characteristics influence a diamond's value. Only then can you decide which of the 4C's - Carat weight, Color, Clarity, and Cut - are most important to you. Strive for a stone that offers the best combination of the 4C's.

Choose the shape that pleases you - Today's most popular shape is round but diamonds come in many appealing shapes.

Choose your diamond's color - Remember the difference in color is minute but the price is not.

Choose the Clarity - Most diamonds have blemishes and inclusions. These inclusions are what makes your diamond unique. Diamonds are graded under 10 power magnification, so you might think twice before paying for better clarity that can't be seen with the naked eye.

Carat weight - Obviously everyone strives to purchase as large a diamond as possible. Remember, a large diamond is not always a beautiful diamond. Make sure you haven't compromised too much on the other 3C's before selecting your diamond. Be especially careful on the diamond's cut. A poorly cut diamond loses its fire and brilliance, therefore looking more like a piece of glass.

Search for your perfect diamond - Just enter your search criteria into our easy-to-use diamond search engine and you'll be on your way to purchasing a beautiful diamond.

Should you still have any hesitations about ordering your diamond, our on-staff GIA Graduate Gemologist and Diamond Graduate will do his/her best to provide you with all your diamond needs.

Today's designs are the result of hundreds of years of experience. Already In the 1920's a Russian mathematician by the name of Marcel Tolkowsky calculated the proportions of the facets in a round diamond that would bring an ideal balance between brilliance and dispersion. Any deviation from these proportions will compromise the beauty of the stone. When cutting a diamond, cutters have to choose between optimizing weight (weight equals money) or optimizing beauty. Sadly, many cutters sacrifice beauty rather than weight. They can get away with this only because stores have been keeping customers in the dark and pushing weight rather than beautiful proportions. It is easier to convince someone to buy a bigger diamond than a more beautiful one. Most consumers have yet to understand that two diamonds with the exact same weight, color and clarity can be purchased up to 40% cheaper if the cut is poor. This trade secret allows some jewelers to buy very poor makes and sell them in turn at prices reserved only for beautifully cut stones. At Gevandov.com we pride ourselves in cutting beautifully proportioned diamonds following the strictest guidelines.

Although diamonds are the hardest substance known to man, a diamond is not invincible. Only a diamond will scratch another diamond, for this reason, jewelry should not be stored together. Also, avoid wearing your diamonds while doing any kind of rough work, as a hard blow might chip it. We recommend visiting your jeweler at least once a year to make sure prongs haven't been bent or weakened. If you notice a loose stone setting, we recommend you stop wearing your jewelry and visit your jeweler immediately.

Dust, pollution and daily wear all conspire to prevent your diamond from looking its best. Professional cleaning is your best option but until then you can easily clean the jewelry yourself. First make sure to stopper your sink. Then using any mild liquid detergent and a toothbrush, gently clean your diamond jewelry. Rinse under warm water and pat dry with a soft, lint-free cloth.

Since the 1970's, Martin Rappaport has published the Rappaport Diamond Report for the diamond and jewelry trade. Today it is considered the primary source of diamond price information and is used in diamond markets world-wide as the basis for establishing inter-dealer prices. It provides invaluable information for trading stones effectively and profitably. Once the diamond's 4C's are established, the price sheet serves as a starting point for negotiations and as a basis for establishing the diamond's value. Obviously the closer to the source (diamond manufacturer, diamond wholesaler, diamond retailer, jewelry wholesaler, jewelry store, final customer) the better your price compared to the Rappaport List will be. For example a diamond wholesaler might pay 30% back of the Rappaport List while a jewelry store might pay 20% below the Rappaport price list and the final customer will probably pay very close to the full price. This is called the diamond pipeline. Gevandov.com has virtually eliminated this pipeline by manufacturing all its own diamonds then selling via the Internet directly to the final customer.

Not every diamond can be a Tolkowsky Ideal Cut diamond. This does not mean that the diamond is not beautiful. The EGL Lab proportions criteria defines a Tolkowsky Ideal Cut and a Premium Cut diamond as:

Over the years, diamond professionals have developed standards for comparing and evaluating these precious stones. These standards are better known as the 4 C's - Carat weight, Color, Clarity, and Cut - which, together, affect the appearance and value of the diamond. No other gemstone is judged so strictly. A diamond's value is influenced by its rarity. Even the slightest differences can make a huge difference in value. Before purchasing your diamond you should take the time to learn what characteristics influence a diamond's value. Only then can you decide which of the four C's - Carat weight, Color, Clarity, and Cut - are most important to you.